I’m a big proponent of not scheduling tweets if it’s for personal use. Twitter wants to know what you’re doing now, not what you’re doing later. However, if you’re a corporation with an upcoming conference, product launch, or the like, I’d encourage you to consider scheduling your tweets.
It will remove an unnecessary stress from your online community manager. For example, if you know precisely when and where a keynote presentation is going to take place, why not remove having to tweet about it from the to-do list? Setup several reminders for your followers for the day’s events and focus your tweeting efforts elsewhere.
To be clear, I’m not advocating that you should schedule tweets for upcoming events and then call it a day. Letting people know about an event is one thing, engaging in a dialogue with them about your event over Twitter is quite another. That dialogue is where you should be focusing your efforts, in my opinion.
So how then do you start queuing your tweets? I’d recommend Twuffler. It’s free, allows you to schedule as many tweets as you’d like, and is dead simple to use.
Go forth and schedule.
Tags: corporate tweeting, queue, schedule, social media, tweeting, twitter, Twuffler
I was curious what your take would be on this. Keep the corporate twitter suggestions coming.
What’s your take on blurring the lines between corporate and personal? i.e. those that have their corporate brand logo on their personal twitter account, or heavily cross promote between the two
I’m all ears.
Thank You!
Thanks, Nick. I’ll be sure to write more on this subject.
I think those grey lines are a blog post in and of itself. Ultimately I think the corporate account should stray away from getting too personal with its followers – both in @reply conversations and the tweets themselves. That is, Ford Motor Company’s Twitter stream shouldn’t include pictures of the coffee they ordered that morning.
I’ll compile some more structured thoughts on this in an upcoming post.
This is great advice. I now have two Twitter accounts, a personal one and a work one. I am thinking of scheduling the work one (partly because I’m part time and the main Tweeter in the office) so thanks for the recommendation of Twuffler. I’ll look it out.
As for Nick’s comment, at the moment I’m cross promoting my work Twitter account in my personal one because the work one is new and needs the extra publicity. In the long term I’ll do that less, though there are a lot of areas of shared interest in my personal profile and my job so it will continue because I think it can be effective.
I’m glad you could take something away from this, Juliet.
As long as the two accounts are compatible and you let your followers know that you’re doing it because you think they can benefit from the content and it’s not annoying by way of being RT too often, then all the power to you, I say.